We culture nature’s rainbow to create a brighter future for the planet.

Nature is the greatest artist of all. That’s why we’re using biotechnology to create the world’s most sustainable dyes for the industries that are shaping the future of Earth. Our first mission: indigo blue for denim makers.


Ingredients Matter,
Even In Your Clothes

It’s a little known fact: the indigo blue that gives jeans their iconic look is highly polluting to the environment and made with toxic ingredients. Conventional indigo requires dangerous chemicals – like benzene, formaldehyde, and sodamide – and carbon-emitting petroleum to produce.

 
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A Greener Blue
Can Help Save Earth

We’re making sustainable indigo blue for the denim industry so that your favorite piece of clothing can finally be planet-friendly, too. Biosynthetic indigo has five times less toxicity potential compared to chemical sources, and our dye is just as effective and easy for jeans makers to implement.

 
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No Petroleum

 

Today, every kilogram of indigo produced uses 75x the amount of petroleum. Huue’s biotechnology doesn’t rely on fossil fuels of any kind, enabling a cleaner, greener blue.

 

Nothing Toxic

 

For the last century, indigo has been made with harsh substances like cyanide and formaldehyde. Our jeans are made without skin irritants or poisons.

 

Less Pollution

 

Dyeing is the dirtiest part of denim production. Our environmentally-friendly process can eliminate the need for water-polluting chemical reducing agents.

 

Instead of using toxic chemicals, we turn sugar into dye. Our team first examines how color compounds occur in nature. From there, we leverage proprietary bioengineering to create microbes that mirror nature’s process and consume sugar to enzymatically produce dye. Ours is the only dye technology that’s sustainable and compatible with existing manufacturing as a one-to-one solution.

 

Partners & Awards

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Press

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Team

Co-Founders

Michelle Zhu — Chief Executive Officer & Co-Founder

Michelle Zhu

Chief Executive Officer
& Co-Founder

Dr. Tammy Hsu — Chief Scientific Officer & Co-Founder

Dr. Tammy Hsu

Chief Scientific Officer
& Co-Founder

 
 

Advisors

Adriano Goldschmied — Denim Innovation Advisor

Adriano Goldschmied

Denim Innovation Advisor

Marketing Advisor

Michelle Masek

Marketing Advisor

Dr. David Breslauer — Industry Advisor

Dr. David Breslauer

Industry Advisor

Simon Waterfall RDI — Creative Advisor

Simon Waterfall

Creative Advisor

Dr. John Dueber — Bioengineering Advisor

Dr. John Dueber

Bioengineering Advisor

 

Join Us

 

Please visit our LinkedIn page for the latest information about opportunities to join our team.