Ingredients Matter,
Even In Your Clothes
It’s a little known fact: the indigo blue that gives jeans their iconic look is highly polluting to the environment and made with toxic ingredients. Conventional indigo requires dangerous chemicals – like benzene, formaldehyde, and sodamide – and carbon-emitting petroleum to produce.
A Greener Blue
Can Help Save Earth
We’re making sustainable indigo blue for the denim industry so that your favorite piece of clothing can finally be planet-friendly, too. Biosynthetic indigo has five times less toxicity potential compared to chemical sources, and our dye is just as effective and easy for jeans makers to implement.
No Petroleum
Today, every kilogram of indigo produced uses 75x the amount of petroleum. Huue’s biotechnology doesn’t rely on fossil fuels of any kind, enabling a cleaner, greener blue.
Nothing Toxic
For the last century, indigo has been made with harsh substances like cyanide and formaldehyde. Our jeans are made without skin irritants or poisons.
Less Pollution
Dyeing is the dirtiest part of denim production. Our environmentally-friendly process can eliminate the need for water-polluting chemical reducing agents.
Instead of using toxic chemicals, we turn sugar into dye. Our team first examines how color compounds occur in nature. From there, we leverage proprietary bioengineering to create microbes that mirror nature’s process and consume sugar to enzymatically produce dye. Ours is the only dye technology that’s sustainable and compatible with existing manufacturing as a one-to-one solution.
Partners & Awards
Press
Team
Co-Founders
Michelle Zhu
—
Chief Executive Officer
& Co-Founder
Dr. Tammy Hsu
—
Chief Scientific Officer
& Co-Founder
Advisors
Adriano Goldschmied
—
Denim Innovation Advisor
Michelle Masek
—
Marketing Advisor
Dr. David Breslauer
—
Industry Advisor
Simon Waterfall
—
Creative Advisor
Dr. John Dueber
—
Bioengineering Advisor
Join Us
Please visit our LinkedIn page for the latest information about opportunities to join our team.